1953 Models Page 4


(534-1) "Kaiser America's first safety-first car" has Darrin prototype on cover. Note designation DKF X-161 where the X is for experimental. This 6 1/2 x 5 folder opens to 6 1/2 x 10 inches with the inside featuring Kaiser and Henry J. Southern California dealers are listed on back. Also found there is this message: Call your nearest K-F dealer for the dates he will display the new Darrin-Kaiser sports car. Take your friends to preview the DKF X-161. Ask for the coupon to win a Henry J (with winner's option to apply purchase-value of Henry J to one of the first production-model sports cars. I would guess that this item was mailed to prospects in an envelope. Again, I wonder if same folder was used in other parts of the country?

Safety Car Safety Car


(534-2) 1953 Kaiser Carolina postcard measures 5 1/2 x 3 1/2 inches. Greeting on back is "Do you know you can now own a new 1953 Kaiser for only... " with space for dealer to list price. This and the following postcard are evidently the only sales literature items supplied by the factory for the Carolina.

53 Kaiser Carolina


(534-3) 1953 Kaiser Carolina postcard measures 5 1/2 x 3 1/2 inches. On the reverse side a chart compares Carolina and the "Low-Price Three" with conclusion that the Carolina saves you hundreds of dollars over cars its size. "What's more, there are no unwanted "extras" to build-up the price! Come in today--let's trade!

53 Kaiser Carolina


(534-4) 1953 Henry J postcard measures 5 1/2 x 3 1/2 inches. Greeting on reverse reads "Do you know--You can now own a new 1953 Henry J for as little as... " with the dealer to specify price.

Henry J Postcard


(534-5) This postcard measures 8 x 5 inches. Caption on reverse reads: World's First Safety-First Car! Safety-First Power--Kaiser's famous Supersonic Engine now livelier...more dependable...more powerful than ever! Safety-First Brakes--Twice average brake lifetime--plus more stopping power! Safety-First Vision--Greatest glass area in any sedan! Safety-First Chassis--Lowest center of gravity! Safety-First Lighting--Safe visibility if all dirctions!...3-directional tail lights...plus safety trunk light! Safety-First Bumpers--Huge wraparound Neva-Lok bumpers front and rear! Safety-First Steering--Curve-Master Steering, with center-point movement, keeps you easily in control.

Safety Card


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